In 2012, going solar was out of reach for many households. The technology was fairly new, it could be hard to understand, and it was expensive. Duane Peterson and James Moore, SunCommon’s co-founders, met while working with the Vermont Public Interest Research Group (VPIRG) and decided to apply VPIRG’s successful community organizing model to a new business idea: making solar affordable and accessible to more home and business owners than ever before.
Innovation #1: Community organizing
Instead…