How two siblings are using 94-years of family business history for their startup

For four generations the Bretthauer family have been in the fuel business. Now, brother and sister Kevin and Alex Bretthauer are bringing the business into the next generation with a digital arm designed to keep the company relevant to current customers and for future energy needs as well.

The duo founded FuelCloud in 2015, a separate business from the family’s legacy Bretthauer Oil Co., a fuel distributor. With FuelCloud they created a hardware and software platform that helps customers who…


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