Hate those too-bright LED billboards? This Somerville startup has an answer.

One Somerville-based startup is working towards decreasing light pollution — one digital display at a time.

Solchroma, founded in 2015, is building “the world’s most vivid, reflective digital displays for smart cities.” What does that mean? Well, the company has invented digital displays — think billboards and advertisements — that don’t use LEDs, so it doesn’t feel as if your neighborhood is in Times Square or Las Vegas at all times.

Light pollution comes from an excessive or mismanaged…


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