One Somerville-based startup is working towards decreasing light pollution — one digital display at a time.
Solchroma, founded in 2015, is building “the world’s most vivid, reflective digital displays for smart cities.” What does that mean? Well, the company has invented digital displays — think billboards and advertisements — that don’t use LEDs, so it doesn’t feel as if your neighborhood is in Times Square or Las Vegas at all times.
Light pollution comes from an excessive or mismanaged…